Job Title: Marketing Specialist – Muslim Kids Confidence and Leadership Institute
Responsibilities:
Content Creator:
· Develop and implement content strategies to enhance platform growth.
· Create and manage a content calendar, ensuring timely release of content.
· Produce engaging and relevant content with a focus on copywriting and creative design.
Automation Specialist:
· Automate email communications, funnels, and messaging bots.
· Demonstrate technical proficiency in handling automation processes.
· Effectively communicate and collaborate within a team-oriented environment.
Ads Manager:
· Create and manage ads on platforms such as Facebook, YouTube, and Google.
· Focus on generating traffic through paid advertising.
· Conduct A/B testing and analyze statistical data to optimize ad performance.
J.V / Affiliate Relations Manager:
· Build and nurture relationships with partners to promote membership.
· Proficiently use CRM software for partner relations.
· Demonstrate excellent verbal and written communication skills.
Strategic Planning:
· Develop and execute a comprehensive marketing strategy aligned with business goals.
· Contribute to strategic direction and provide effective management input.
Brand Management:
· Build and maintain a positive brand image for the children's leadership membership business.
Target Audience Identification:
· Identify and understand the target audience to tailor marketing efforts effectively.
Content Development:
· Oversee the creation of engaging content that communicates membership value to parents and children.
Multichannel Campaigns:
· Plan and execute marketing campaigns across various channels, including social media, email, and traditional media.
SEO and Online Visibility:
Implement strategies to improve online visibility through SEO and other online marketing techniques.
Partnerships and Collaborations:
Explore and establish partnerships with relevant organizations, influencers, or educational institutions.
Analytics and Reporting:
Utilize analytics tools to measure the performance of marketing campaigns and make data-driven decisions.
Event Marketing:
Organize or sponsor events related to children's education, leadership, or personal development.
Community Engagement:
Collaborate with the community manager to align marketing efforts with community values.
Customer Feedback Integration:
Incorporate customer feedback into marketing strategies to address concerns and highlight positive experiences.
Competitor Analysis:
Keep abreast of competitors' marketing strategies and industry trends.
Budget Management:
Efficiently manage the marketing budget and allocate resources across different channels and campaigns.
Loyalty Programs:
Develop and implement loyalty programs or referral systems to encourage member retention and new enrolments.
Adherence to Regulations:
Ensure all marketing activities comply with relevant laws and regulations, especially when targeting children.
Qualifications:
· Bachelor's degree in Marketing, Business, or related field.
· At least 3 years of proven experience in marketing roles, with a focus on strategic planning and execution.
· Strong project management skills and experience in managing teams.
· Proficiency in content creation, copywriting, and creative design.
· Technical proficiency in automation processes and familiarity with CRM software.
· Experience in managing and optimizing ads on platforms such as Facebook, YouTube, and Google and all other platforms.
· Excellent communication skills, both written and verbal.
· Creative thinking and problem-solving abilities.
· Ability to work collaboratively in a team-oriented environment.
· Familiarity with SEO, analytics tools, and online marketing techniques.
· Understanding of children's education, leadership, and personal development will be a plus
Job Type: Full-time
Salary: Rs80,000.00 - Rs100,000.00 per month
Ability to Commute:
- Islamabad (Required)
Ability to Relocate:
- Islamabad: Relocate before starting work (Required)
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